‘Spooky Season’ has officially arrived and in the office, we have been loving the influx of Autumn marketing campaigns from some of our favourite brands!
Starbucks #PSL Campaign
Firstly, we have to mention the obvious…
Starbucks is known for kicking off the season (maybe a little early) with the release of their Autumn drinks menu. This year we saw the original Pumpkin Spice Latte (PSL) back alongside two other drinks, the new Pumpkin Cream Cold Brew and the return of the Iced Salted Maple and Caramel Latte.
Members of the Starbucks loyalty app even got to experience the new drinks a week ahead of the general release on the 1st of September.
The PSL campaign works year in and year out and is always a hit with Instagram users. Thousands of photos are posted on the platform to show the start of the season, the cosy vibes and even make it to a lot of ‘Outfit of the Day’ posts.
Since 2003, Starbucks has sold more than 424 million PSLs in the US alone and the hype doesn’t seem to be dying down.