Marketing Purks

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Favourite autumn marketing campaigns

It is officially Pumpkin Spice season, something I have been counting down the days to!

‘Spooky Season’ has officially arrived and in the office, we have been loving the influx of Autumn marketing campaigns from some of our favourite brands!

Starbucks #PSL Campaign

Firstly, we have to mention the obvious…

Starbucks is known for kicking off the season (maybe a little early) with the release of their Autumn drinks menu. This year we saw the original Pumpkin Spice Latte (PSL) back alongside two other drinks, the new Pumpkin Cream Cold Brew and the return of the Iced Salted Maple and Caramel Latte. 

Members of the Starbucks loyalty app even got to experience the new drinks a week ahead of the general release on the 1st of September. 

The PSL campaign works year in and year out and is always a hit with Instagram users. Thousands of photos are posted on the platform to show the start of the season, the cosy vibes and even make it to a lot of ‘Outfit of the Day’ posts. 

Since 2003, Starbucks has sold more than 424 million PSLs in the US alone and the hype doesn’t seem to be dying down.

Anthropologies Autumn Haul

Another brand I have seen everywhere this season, especially on Instagram and TikTok, is Anthropologie and in particular the brand’s new homeware collection.

Anthropologie is an American clothing store that sells clothing, jewellery, gifts and beautiful homeware. 

This year they released pumpkin-shaped mugs, pumpkin scented candles and even a pumpkin patterned apron. They have definitely seen the successes of other brands that have released seasonal homeware and are making sure they aren’t missing out. 

TikTok users are creating ‘Anthropologie Wishlist’ videos as well as vlog-style videos of them going to the store to buy one of the new products. These sorts of videos are gaining thousands of views and this User Generated Content (UGC) is pushing even more people to buy from a shop they might not have visited before now, increasing their brand awareness.

Netflix, Disney+ and Spotify

Finally, I want to mention the streaming platforms that you might not have thought of when thinking about the Autumn season. I have seen Disney+, Netflix and Spotify stepping up their ‘spooky season’ game, pushing out Autumn content on socials and gaining a lot of engagement through shareable content. 

Spotify released a ‘Your September defined by a playlist’ graphic that paired star signs to different Spotify curated playlists. The post saw over 8,000 likes on Instagram alone which is more than any other posts they put out in September. 

Disney+ and Netflix shared similar content with their ‘Netflix and Chills’ and ‘Hallowstream’ posts that are letting their viewers know what spooky, seasonal content is available on their platforms. I especially loved Netflix’s guide to the films allowing you to easily see what is a film, a series and family-friendly.

Have you seen any Autumn marketing campaigns you’ve loved? Head over to our Instagram page to let us know!

Izzie Donovan

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