However, this month they have taken it to the next level as we saw Jack Wills send 45 creators on a private jet to Ibiza to live in a ‘TikTok’ house for two days.
The creators were a mix of entertainers and comedy personalities and included the likes of Grace Barry (1.9M followers), Anastasia Kingsnorth (1.4M followers), George Clarke (1.2M followers), Max Balegde (1.7M followers) as well as previous Gogglebox stars Joe Baggs (1.1M followers) and George Baggs (800k followers).
Over the 48 hours that they were in the house, they took part in challenges and reality TV-inspired drama similar to that on Love Island, all whilst wearing the latest Jack Wills collections. The content was made on both the creator’s personal accounts as well as the main Jack Wills account.
Content included house tours, comedy sketches and short vlogs. Each creator made content that suited their usual style of videos whilst using popular trends and sounds on TikTok.
Collaborating with these creators has allowed the brand to reach millions of people and have the trending hashtag #TikTokHouseIbiza which has gained over 270 million views!
Jack Wills is making their return and now that they have identified their target audience, they are making the most out of TikTok.
I definitely think more brands will be doing similar campaigns in the future after the success Jack Wills has seen.
If your brand isn’t using TikTok as part of its marketing strategy, then this is your sign!
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