Well a year ago that was me. We were in the midst of a global pandemic, I had just lost my job and moved back in with my parents. Not really where I pictured myself at 24. I felt this was the perfect time to
re-evaluate my goals and decided to complete my masters degree in Strategic Marketing. I really wanted to change the direction of my career and this was the perfect time, all the clubs were closed, we couldn’t go out, so I could 100% focus on myself and my education.
With graduation on the horizon, I spent a lot of my time looking for a summer internship to gain some real-life work experience and to help me broaden my knowledge. I was lucky enough to be put in touch with Daisy at Marketing Purks who gave me this opportunity.
I didn’t really know what to expect from my internship, maybe getting a lot of coffee for people and taking notes, however it has been far from that. It has really been one of the best opportunities with a lot of hands-on learning.
Right from the get go I was given many responsibilities and roles including social media content creation, branding, graphic design, as well as website ideation and development for a wide range of clients, meaning that no two days are the same. This is where it really helped to have a background in design. But perhaps the most interesting part for me is being involved in face-to-face client meetings. It is a great opportunity to see the process from start to finish. It is really rewarding to meet with the client to understand their aims and successfully implement a strategic marketing plan to meet this. I mean let’s be honest you don’t really get to do these things in Uni, it’s all very hypothetical and LOTS of essays!
If you are thinking about doing an internship, my advice to you is GO FOR IT! But there are 5 things I would say are key to making the most of your time: