In 2021, Little Moons first became viral through TikTok, boosting a 700% increase in sales, and they have continued their marketing strategy by creating viral social media content. They gained sales through their content and user-generated content that reviewed the product and gave tips on getting their hands on the delicious ice cream.
Their marketing team has been busy getting ready for the launch of their new Mochi Sorbet. The social media posts gave teasers for the new launch through black and white photos on Instagram.