Meg - John Lewis
This year, John Lewis’ tells a very different story.
‘The Beginner’ sees a man trying to learn how to skateboard and no matter how many times he falls and hurts himself, he gets up and gives it another go. Why? Because he’s about to foster a child who’s also a keen skater. The ad hits hard emotionally and concludes with the heart-wrenching message that ‘over 108,000 children in the UK are in the care system’.
A message like this has never had so much exposure before at Christmas, especially from a brand as big as John Lewis, which is why it is Meg’s favourite Christmas ad this year.
Meg loves the storyline, the emotional journey it takes you on, the surprise ending that delivers such a powerful and unexpected message, and the inclusion of their key charity partners, Action for Children and Who Cares? Scotland.