TikTok plays a massive role in how brands can find ways to communicate with Gen Z easier or faster.
A big trend there has seen brands such as McDonald’s, NFL and even Amazon, hire TikTok graphic designer Emily Zugay to re-imagine their logos. (https://nofilterpub.com/instagram-dump-camera-roll-trend/)
Emily purposively designs low-quality and childlike logos and her 3.5 million followers agree that her new logo designs are better than the originals of these brands.
One of her most successful campaigns was her redesign of Tinder, where she misspelt the brand’s title to ‘Tiddner’ and took a nostalgic look of Microsoft paint to create their new flame. The brand loved it so much that it was displayed as their profile picture in September 2021.