So, like the 1.2 billion other people in the world, we too became obsessed with TikTok!
The app, formerly known as Musical.ly (if you know, you know), is the app of choice for the Gen-Zs of the world and are to thank, or blame, for insane challenges, trends and a whole new breed of influencers.
The app has been on the scene since 2018, with it becoming popular at the start of 2020, and being turned into a household name with the growth fuelled by lockdown.
But how has this app developed into more than just a video app?
People said that video marketing was the future and in all instances, the future is here with the amount of video content watched by users doubling since 2018.
The trick to succeeding on TikTok, compared to videos you may send out across other platforms, is appealing to the app’s demographic and ever-changing trends.
Anyone who uses the app will know that even within the space of an hour your ‘For You Page’ (FYP) can look completely different, if you wait a week or even a day to hop on a trend, you risk the chance of missing it.
Here are 3 times businesses have got it absolutely right…