What is Branding?
Branding is the process of researching, developing and applying distinct features or set of features to your business so that consumers can easily associate your brand with your products/services.
The Importance of Branding
Your brand is one of your businesses most important assets. It gives your business identity, makes it memorable and supports your marketing and advertising.
Strong branding instantly communicates to consumers who you are, what you are about and why people should use your products or services.
However, weak branding can have a negative impact on your brand experience. If it is inconsistent or doesn’t reflect your brand correctly, it discourages people from forming a relationship with your brand.
Fortunately, there are brands that are doing branding right! We have put together some of the team’s favourite branding examples to inspire you!