Glossier is a beauty brand that focuses on simple makeup products. Glossier has become a success story not only the beauty industry should be following, but if you have any kind of brand you can probably learn a thing or two from them.
Their website is so aesthetically pleasing, it’s hard to take your eyes off it! The brand allows you to feel immediately connected through authentic product descriptions and information about the brand.
The blog that started it all Into the Gloss serves as the perfect spot to get to know even more about the brand´s vision. The brand is very focused on building community. Creating conversations with their audience not only helps them develop new products but also to share their unique approach to beauty through them.
Glossier is definitely a brand for the age of Instagram, their perfectly curated profile perfectly understands their target audience. With pastel pink, portrait based photography, floral arrangements, artistic product swatches and customers´ selfies; creates a welcoming feeling.
All in all, Glossier is the perfect example of branding reflecting its products.