In October 2019, I took a break from my career to think about what I wanted to do and came to the conclusion that I wanted to start my own business.
I am very creative minded and have a wide range of experience and knowledge of the marketing industry, from both in-house and agency style backgrounds, I secretly always wanted to start my own Marketing Agency with a large team.
My ambition was to create a fun working environment to help businesses market their company to improve their sales and grow their business, but also a place where people want to work. The culture was always important to me, you spend the majority of your life in the workplace so why do something you don’t enjoy, in somewhere you don’t want to work?
I started by focusing on the company brand. I’ve always loved the colour purple and it was actually my Mum that phoned me up and suggested Marketing Purks.
By the time I finalised the branding (even though it’s ever-evolving), it was February 2020. I started out with just two clients and within one month of the business being up and running, lockdown was announced…
The average person may have panicked about this situation and thought “what have I done?”, I didn’t! I kept pushing my business online and reaching out to business owners that I could see needed help with their marketing!
The pandemic saw a rise in the usage of social media, making it the perfect time to market a business across online platforms. Even though a lot of businesses were struggling and facing many new challenges, there were a lot of businesses that grew because they either pivoted or were simply innovative with their businesses. If you stood still then you probably weren’t going to survive (brutal but true).