Marketing Purks

Threads

Threads-MP

Threads July 6th marked the day when a new app, a sister of Instagram called Threads, graced the social media world.  This app allows you to post a ‘Thread’, which is essentially a line of text, a meme, or whatever you like, and it will enable followers to engage with it by responding in the […]

IS TIK TOK THE BEST PLATFORM TO MARKET BRANDS?

Is Tik Tok The Best Platform to Market Brands? I don’t know about you, but until lockdown, I did not use TikTok at all! Then, like the rest of the world, I took to TikTok to cure my (many) episodes of boredom. However, back in 2020, TikTok consisted mainly of dances and funny role plays […]

Social Media is Becoming ‘Ugly’

Social Media is Becoming ‘Ugly’ Due to Gen Z’s craving for brand transparency, we are now starting to see brands meet the needs of their audiences through there could be seen as “not perfect” campaigns or new social media apps.  Two significant trends that Gen Z love are humour and authenticity, which has seen brands […]

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