Sports Direct’s Latest Marketing Campaign
Sports direct’s latest marketing campaign Last week, Sports Direct hosted its own sports competition, Sports Direct Festival, with content creators from around the UK going head to head. Over the day we saw sixty influencers battling it out over six events, with eight teams competing for the win. Team captains were announced with a TikTok […]
Love Island ditches ‘fast fashion’ – but is it enough?
Love Island ditches ‘fast fashion’ – but is it enough? As viewers tuned in to watch Davide and Ekin-Su crowned our 2022 Love Island winners last week, I found myself asking, what difference has the change in direction with their fashion partnerships actually made? When eBay was announced as this year’s partner, we brought you […]
Daisy won an award!
Daisy won an award! On the 30th of June, we attended the StartUp Awards National Series at the DEPOT in Cardiff, where we were fortunate enough to be shortlisted for four awards alongside some incredible other businesses in Wales. We are incredibly proud to announce that our Managing Director, Daisy, won The Duke of Edinburgh’s […]
Debunking Marketing Myths
Debunking marketing myths Whether you are new to marketing or are familiar with the concept, there are many marketing misconceptions and myths floating around. Whilst marketing is continuously developing and changing, so are these fabrications. So today we are going to identify and address some of these, to help you keep your marketing strategy on […]
WHAT I LEARNT DURING MY PLACEMENT AT MARKETING PURKS
WHAT I LEARNT DURING MY PLACEMENT AT MARKETING PURKS It was a hard decision to make on whether I was going to take a placement year out from university or not. Now having completed the year I can say it was one of the best decisions I have ever made! I started my marketing placement […]
Jack Wills’ latest marketing campaign!
Jack Wills’ latest marketing campaign! We need to talk about Jack Wills’ new TikTok marketing campaign! At its peak, Jack Wills was seen everywhere and wearing a hoodie or T-shirt with the pheasant logo on seemed to be the new outside-of-school uniform for anyone aged between 12 and 17. After the sales started to drop […]
OOH CAMPAIGNS THAT GOT IT RIGHT!
OOH CAMPAIGNS THAT GOT IT RIGHT! Out-Of-Home (OOH) advertising is an umbrella term that includes all advertising that can be found outside of a consumer’s house, such as billboards, posters and wallscapes. This form of advertising can be incredible for creating memorable and immersive campaigns. OOH campaigns give the perfect opportunity to raise brand recognition […]
Finalist for the Wales Business Awards 2022!
Finalist for the Wales Business Awards 2022! We are thrilled to announce that our Founder and Managing Director, Daisy Purkis, has been announced as a finalist for the Young Entrepreneur of the Year Award category for the Wales Business Awards! The Wales Business Awards highlight the best successes of Welsh businesses in the last year. […]
I’ve got a text… Love Island dump fast fashion partners!
I’VE GOT A TEXT… Love Island is dumping fast fashion for their brand new partner… eBay! This is HUGE news with eBay becoming the show’s first ever pre-loved fashion partner in all its 8 seasons. In the newest season of the show, which has previously been partnered with I Saw It First, the Islanders are […]
Fonts and How They Influence Our Perception of Brands
Fonts and How They Influence Our Perception of Brands. Fonts have an underrated influence. Image, colour and copy are what people think of as the main weapons in a Graphic Designer’s arsenal. Yet, as a designer, I have often found that the choice of fonts is one of the most impactful decisions I can make […]